Archive · 31 Jul 2026
Mahindra Deploys AI Across Auto Business, Boosts Efficiency
Mahindra & Mahindra is using artificial intelligence to make its cars and services better.
The company has built 19 AI tools that help people find cars, fix them faster, and paint them more cleanly.
AI chatbots have helped book over 91,000 test drives, reaching people who might not have heard about the cars otherwise.
Most of the technicians in the service centers use AI to diagnose problems quickly.
In the paint shop, AI has made the paint process more efficient, cutting waste and speeding up production.
Even the time it takes to test a car’s aerodynamics has dropped from hours to just a couple of minutes.
All of this helps Mahindra make cars faster, cheaper, and more enjoyable for customers.
Mahindra & Mahindra has integrated 19 AI models across sales, manufacturing, and aftersales to improve efficiency and customer experience.
AI‑powered customer engagement agents booked over 91,000 test drives in the past 3–4 months, reaching prospects otherwise missed.
85% of 2,600 workshop technicians use AI assistants to diagnose issues, cutting troubleshooting time and boosting service efficiency.
Paint shop AI optimisation raised first‑time buy‑of to 90.6%, reducing paint consumption and rework while increasing throughput.
AI reduced aerodynamic drag coefficient simulation time from over 10 hours to about two minutes, accelerating vehicle development.
- Who
- Anish Shah, Group CEO and Managing Director of Mahindra & Mahindra
- What
- Deployment of AI across sales, manufacturing, and aftersales to improve efficiency and customer experience
- Where
- Mahindra & Mahindra’s Chakan manufacturing facility and service network
- Why
- To lower costs, accelerate development, and enhance customer engagement
- Company
- Mahindra & Mahindra
- CEO
- Anish Shah
- AI Models Developed
- 19
- AI Projects Executed
- 15
- Test Drives Booked
- 91,000
- Workshop Technicians Using AI
- 2,600 (85% adoption)
- Paint Shop First‑Time Buy‑Of
- 90.6%
- Drag Coefficient Simulation Time
- 2 minutes