Archive · 30 May 2025
Indian Urbanites Curate Weekends, Seek Meaning
In India, young city dwellers are spending weekends on activities like pottery and hiking.
This is a shift from previous generations where weekends were about family obligations.
Now, people seek experiences that express their identity and give them joy.
This "experience economy" is growing rapidly.
While these curated activities provide meaning and a sense of control, they can also lead to pressure.
Some believe the next step is to focus less on constant optimization and more on simply being present.
Young urban Indians are increasingly filling weekends with curated activities.
This trend reflects a shift from communal, obligation-heavy weekends to individual experiences.
The rise is fueled by an "experience-seeking economy," where people value novelty and narrative.
The pandemic accelerated this shift, encouraging slower, more tactile experiences.
Some believe the future of leisure may hinge on being present and honest, rather than optimizing.
- Who
- Young urban Indians, particularly those under 35.
- What
- Urban Indians are engaging in curated activities such as pottery, workshops, and meetups on weekends.
- When
- This trend has gained momentum in recent years.
- Where
- Primarily in major Indian cities like Bengaluru and Mumbai.
- Why
- To find meaning, express identity, and escape the pressure of work.
Those curating experiences
Those seeking simplicity
The Value of the Curated Weekend
Those curating experiences
Focus on experiences
Those seeking simplicity
Desire to escape the pressure to be interesting and instead embrace simplicity.
- India's population under 35
- Over 600 million
- Major cities with the trend
- Bengaluru, Delhi, Mumbai, Chennai, Hyderabad
- Growth of the experience economy in Tier 1 cities
- 30% year-on-year
- Catalyst for the rise of curated experiences
- The pandemic