Archive · 5 Jan 2026
Legacy Ayurveda Brands Adapt to New Age Wellness Trends
Some old ayurveda brands are changing their products to attract younger people.
These brands are focusing on what Gen Z likes, such as natural ingredients, how the products look and feel, and seeing quick results.
The companies that make skin and hair care products have been having a hard time for the last few years.
Before, they relied on people in rural areas to buy their products, but now they need to do better in cities too.
If they don't, they can't grow as much as they want to.
Legacy ayurveda brands are adapting to new age wellness trends to stay relevant.
Gen Z is particular about ingredients, look and feel, and visible results.
Skin care and hair care companies have struggled over the last three to four years.
Rural demand has been sustaining these companies, but urban segments are flat or degrowing.
Companies need to focus on urban segments to achieve significant growth.
- Who
- Legacy ayurveda brands
- What
- Adapting to new age wellness trends to stay relevant
- When
- Last three to four years
- Where
- India
- Why
- To cater to Gen Z preferences and sustain growth
- Target Audience
- Gen Z
- Key Focus Areas
- Ingredients, look and feel, visible results
- Industry Challenge
- Struggling for last 3-4 years
- Market Segments
- Skin care, hair care
- Growth Constraint
- Flat or degrowing urban segments