Archive · 14 Aug 2025
Vaseline India Launches Moisturizer with Skydiving Event
Vaseline India launched a new face moisturizer called Cloud Soft Light Moisturiser.
To show how light the moisturizer feels, they had influencers skydive while using it!
The launch happened in Dubai and included fun activities like a sensory lounge after the dives.
This is part of Vaseline's plan to expand beyond body care and reach more people who want light and effective moisturizers.
This new product aims to be a great choice for younger users.
Vaseline India launched its new Cloud Soft Light Moisturiser.
The launch event, called "#LaunchInTheClouds," took place at Skydive Dubai.
Indian digital creators experienced the product while skydiving.
A "Cloud Soft Sensory Lounge" hosted participants post-dive at Le Royal Meridien.
The launch marks Vaseline's expansion into the face moisturiser market.
- Who
- Vaseline India launched the product with participation from digital creators.
- What
- Vaseline India launched its Cloud Soft Light Moisturiser.
- When
- Information not available.
- Where
- The launch occurred at Skydive Dubai.
- Why
- To launch the product in an innovative way and expand into the face moisturiser market.
- Product
- Cloud Soft Light Moisturiser
- Event
- #LaunchInTheClouds
- Location
- Skydive Dubai
- Owner
- Hindustan Unilever
- Category
- Face Moisturizer