Wealthy Shoppers Absorb Higher Prices as Retailers Test Full-Price Strategy

Some clothing stores are trying to sell clothes at their regular prices instead of having sales.

They're hoping that rich people, who still have money to spend, will buy them.

Stores like Levi's and Aritzia have noticed that these shoppers are still buying, even when prices are a bit higher.

Rich people's money comes from things like stocks doing well.

Stores are also using new technology to give sales only where needed, instead of big sales for everyone.

They are doing this because tariffs, or extra taxes, have made some things more expensive.

So, stores are trying to sell things at the full price as much as they can.