Archive · 3 Aug 2026
Pekko Launches Tea‑Inspired Personal Care Brand
Silki Agrawal and her friend Ekta love traveling and finding good products.
They noticed that many personal‑care items didn’t feel like home.
So they started Pekko, a brand that uses tea, a favorite Indian drink, to make hand and body care.
They worked with a perfume expert to create two scents that help you feel calm or refreshed while washing your hands.
Pekko wants to be fancy but not too expensive, so everyone can enjoy a little luxury in everyday life.
Founders Silki Agrawal and Ekta created Pekko to offer Indian‑inspired personal care that feels at home.
The brand uses tea (chai) to extract antioxidants for hand and body products.
Pekko positions itself between mass‑market and luxury, aiming for high quality at accessible prices.
Perfumer Ally Matthan helped develop two fragrances that reflect moments of ‘embrace’ or ‘let go’ during hand‑washing.
The name Pekko comes from the tea grade ‘Pekoe’, linking the line to its Indian tea heritage.
- Who
- Silki Agrawal and Ekta, co‑founders of Pekko
- What
- Launch of a personal‑care brand that uses tea antioxidants and ritualistic design
- When
- March 2024, during Holi celebrations
- Where
- India
- Why
- To fill a gap for Indian‑inspired, accessible luxury personal‑care products
- Brand
- Pekko
- Founders
- Silki Agrawal, Ekta
- Launch Concept
- Tea‑based personal care
- Price Positioning
- Accessible luxury
- Key Ingredient
- Tea antioxidants