Archive · 24 Aug 2026
Lakshmi Maxxing Turns Indian Spirituality Into a Wellness Aesthetic
“Lakshmi Maxxing” is the name people are giving to a new internet wellness trend.
The article says nobody clearly knows who first created the phrase.
Many people connect it with Lisa Power, who is described as a wellness witch and Ayurvedic mentor.
The criticism is that old Indian ideas are being presented as if they were brand-new wellness discoveries.
The article calls this whitewashing.
It compares the trend with Western styles that resemble dupattas, desi embroidery, Kolhapuri sandals, and steel thalis.
It also says the trend might disappear when social-media algorithms stop promoting it.
The main question is whether Indian traditions are being appreciated or repackaged without properly recognizing their origins.
“Lakshmi Maxxing” is described as an internet wellness trend with no clearly identified originator.
The trend is commonly associated with wellness witch and Ayurvedic mentor Lisa Power.
The article argues that the trend presents Indian spiritual ideas as a new, whitewashed wellness concept.
It compares the trend to Western versions of dupattas, desi embroidery, Kolhapuris, and steel thalis.
The fad may spread only as long as social-media algorithms continue showing it to new audiences.
- Who
- The trend is associated by many people with Lisa Power, described as a wellness witch and Ayurvedic mentor; no clear originator is identified.
- What
- An internet trend called “Lakshmi Maxxing” presents Indian spirituality as a wellness aesthetic, according to the article.
- When
- The article does not specify when the trend began.
- Where
- The trend is discussed as circulating through internet feeds and social-media algorithms.
- Why
- The article argues that Indian spiritual and cultural traditions are being whitewashed and repackaged as original wellness concepts.
- Trend name
- Lakshmi Maxxing
- Associated figure
- Lisa Power
- Description of Lisa Power
- Wellness witch and Ayurvedic mentor
- Origin
- No clear source is identified for the term
- Main criticism
- Whitewashing and repackaging of Indian spirituality
- Examples cited
- Dupattas, desi embroidery, Kolhapuris, and steel thalis
- Expected longevity
- The trend may last only while algorithms continue promoting it