Archive · 18 Dec 2025
CASIO and SHEOWS Launch Elderly Care Campaign
CASIO India and SHEOWS have teamed up to help elderly people who have been left alone, especially during the cold winter months.
They started a campaign called 'Every Second Counts' to make sure these elderly people get medical care, food, shelter, and someone to take care of them.
CASIO India set up a way for people to donate money using a QR code in their stores.
The money will go to SHEOWS, which runs homes for abandoned elderly people.
The campaign was launched in New Delhi, and both organizations hope to make a big difference in the lives of these elderly people.
CASIO India partners with SHEOWS for the 'Every Second Counts' campaign to support abandoned elderly during winter.
The campaign aims to provide medical care, nutritious meals, safe shelter, and caregiver support.
A QR-based donation mechanism is available at CASIO stores to support the initiative.
SHEOWS operates full-care residential facilities for abandoned, destitute, and homeless elderly citizens.
CASIO India and SHEOWS aim to build a sustainable ecosystem for the long-term care and rehabilitation of abandoned elders.
- Who
- CASIO India and SHEOWS
- What
- Launch of the 'Every Second Counts' campaign to support abandoned elderly during winter
- When
- December 18
- Where
- Connaught Place, New Delhi
- Why
- To provide care, protection, and dignity for senior citizens left without family or social support during winter months
- Organizations Involved
- CASIO India and SHEOWS (Saint Hardyal Educational and Orphans Welfare Society)
- Campaign Name
- Every Second Counts
- Campaign Focus
- Support for abandoned elderly during winter
- Campaign Launch Location
- Connaught Place, New Delhi
- Donation Mechanism
- QR-based donations at CASIO stores
- Support Provided
- Medical care, meals, shelter, and caregiver support
- CASIO India CEO
- Mr. Saurabh Bhagat
- SHEOWS Managing Director
- Mr. Takuto Kimura