Publicis' Leo Bets on AI and Gen Z for Growth

Leo, a rebranded advertising agency, is using a mix of human smarts and artificial intelligence (HI x AI) to grow.

This means they are using the best of both people and technology to create ads.

They're growing much faster than other ad companies, and working with global brands.

They don't see the digital and regular ads as separate, and they focus on telling stories that grab people's attention.

They are also working to attract young talent by focusing on purpose, vision and values.

Technology has also allowed people from different backgrounds to make a career in creativity.