Archive · 21 Jul 2026
IIM Calcutta to study BJP's Bengal poll campaign
The Indian Institute of Management (IIM) Calcutta is creating a case study about the Bharatiya Janata Party's (BJP) campaign in the recent West Bengal elections.
This study will look at how the BJP organized and planned its campaign.
It will be used to teach students about strategy and leadership.
The case study is being prepared by Prof Alok Kumar Rai, Prof Ramya T Venkateswaran, and Prof Bodhibrata Nag.
Once finished, it will be published and available to business schools in India and other countries.
IIM Calcutta is developing a case study on BJP's organisational strategy in West Bengal elections.
The study focuses on strategy, organisational capability, and leadership.
Professors Alok Kumar Rai, Ramya T Venkateswaran, and Bodhibrata Nag are preparing the case study.
The case study will be published through the IIM Calcutta Case Research Centre in collaboration with Ivy Publishing.
It will be available to business schools and management institutions in India and abroad.
- Who
- Indian Institute of Management (IIM) Calcutta
- What
- Developing a management case study on BJP's organisational strategy during West Bengal elections
- When
- Not specified
- Where
- West Bengal, India
- Why
- To teach strategy, organisational capability, and leadership in a non-business setting
Academic Perspective
Political Perspective
Purpose of the Study
Academic Perspective
The case study aims to examine the organisational and strategic aspects of the BJP's campaign for academic purposes.
Political Perspective
The study could be seen as an analysis of the BJP's political strategy and its impact on the election outcome.
- Institution
- Indian Institute of Management (IIM) Calcutta
- Subject of Study
- BJP's organisational strategy in West Bengal elections
- Focus Areas
- Strategy, organisational capability, and leadership
- Collaborators
- Ivy Publishing
- Target Audience
- Business schools and management institutions