Archive · 1 Sep 2025
Jharkhand's Palash Initiative Gains Global Recognition
Palash is a project in Jharkhand that helps women in rural areas.
It started in 2020 and created a brand for the women's products.
Over 3.2 million women are part of it.
The Asian Development Bank Institute wrote a case study about Palash, showing how it helps women.
Palash sells products and has created many jobs.
It is now being studied in business schools worldwide.
The project faces challenges like quality control and high online costs.
Palash aims to improve standards and connect with consumers while continuing to empower women.
Palash, a rural initiative in Jharkhand, has gained global recognition.
The initiative was launched in 2020 and unites over 3.2 million women across various self-help groups.
The Asian Development Bank Institute (ADBI) published a teaching case on Palash.
Palash has expanded retail operations and partnerships, achieving sales of nearly ₹15 crore in 2024.
The initiative created more than 17,500 rural jobs and faces challenges in quality control and costs.
- Who
- Women's self-help groups in Jharkhand and the Jharkhand State Livelihood Promotion Society.
- What
- A rural livelihood initiative, Palash, has gained global recognition through a teaching case study by the Asian Development Bank Institute.
- When
- Launched in 2020; the ADBI case study published in August 2025.
- Where
- Jharkhand, India, with global recognition through the ADBI.
- Why
- To provide rural women a common identity and stronger bargaining power, scale up state-supported rural enterprises, and highlight local innovations.
- Initiative Name
- Palash
- Location
- Jharkhand, India
- Launched
- 2020
- Focus
- Empowering rural women
- Number of Women
- Over 3.2 million
- SHGs Involved
- 289,000
- Sales (2024)
- Nearly ₹15 crore
- Jobs Created
- More than 17,500