Archive · 25 Jul 2026
Fastrack Launches Gelato-Inspired Watch Collection
Fastrack Watches has teamed up with Milano Ice Cream to launch a new watch collection inspired by gelato.
The Gelato Maxxing Collection features 20 different styles for men and women, with pastel colors and gelato-themed designs.
To celebrate the launch, they have a special gelato truck that travels around Bengaluru, offering exclusive gelato flavors and fun activities.
The truck has been very popular, with hundreds of visitors at each stop.
Fastrack wants to create a fun and unique experience for young people, combining fashion, food, and social media.
Fastrack Watches collaborates with Milano Ice Cream to launch the Gelato Maxxing Collection.
The collection features 20 SKUs with gelato-inspired designs and pastel hues.
Exclusive gelato flavors, Strawberry Matcha and Hazelnut Chocolate, are available through the Fastrack x Milano Gelato Truck.
The gelato truck has been a hit in Bengaluru, attracting 500-600 visitors per stop.
The campaign aims to create an immersive experience for Gen Z, blending fashion, food, and social media.
- Who
- Fastrack Watches and Milano Ice Cream
- What
- Launch of Gelato Maxxing Collection and Gelato Truck
- When
- July 25
- Where
- Bengaluru, India
- Why
- To celebrate Gen Z's 'maxxing' culture and create an immersive brand experience
Brand Collaboration Benefits
Consumer Experience
Marketing Strategy
Brand Collaboration Benefits
Fastrack leverages youth culture and trends to create innovative marketing campaigns.
Consumer Experience
Consumers enjoy interactive experiences and exclusive products through brand collaborations.
- Launch Date
- July 25
- Collaboration Partners
- Fastrack Watches and Milano Ice Cream
- Gelato Flavors
- Strawberry Matcha and Hazelnut Chocolate
- Collection Price Range
- ₹2,695 to ₹6,695
- Brand Ambassador
- Siddhant Chaturvedi
- Target Audience
- Gen Z