Archive · 23 Jul 2025
EU Set to Approve Apple's App Store Changes, Avoiding Fines
The EU is likely to accept Apple's changes to its App Store rules.
This is because the EU said Apple was not letting app developers offer cheaper prices outside of the App Store.
Apple was previously fined $586.7 million.
To avoid more fines, Apple will let developers use external payment options and change its fees.
Developers will pay fees, but they can now direct customers to cheaper options.
The EU is checking the changes to make sure everything is fair.
Apple's App Store changes are likely to be approved by EU antitrust regulators.
The changes aim to avoid daily fines for non-compliance with the Digital Markets Act.
Developers will pay a 20% processing fee, with potential reductions to 13% for small businesses.
Developers using external payment methods face fees between 5% and 15%.
The EU had previously fined Apple 500 million euros for restricting developers' ability to offer cheaper deals.
- Who
- Apple and the EU antitrust regulators.
- What
- The EU is likely to approve Apple's App Store changes.
- When
- The approval is expected in the coming weeks.
- Where
- Europe
- Why
- To comply with the Digital Markets Act and avoid daily fines.
Apple's Perspective
EU's Perspective
App Store Regulations
Apple's Perspective
Apple criticizes the EU for mandating how it runs its store.
EU's Perspective
EU argues Apple's practices previously restricted competition.
- Fine Amount
- 500 million euros ($586.7 million)
- DMA Aim
- To give rivals more room to compete.
- Processing Fee
- 20%
- Small Business Fee
- As low as 13%
- External Payment Fee
- 5% to 15%
- Potential Daily Fine
- 5% of Apple's average daily worldwide revenue, about 50 million euros per day