Archive · 27 Aug 2026
Why Oura and Whoop Could Be IPO Winners
Oura makes smart rings, and Whoop makes health-tracking wristbands.
Their devices measure things such as sleep, exercise, and heart rate.
Oura may try to sell shares to the public soon, while Whoop is expected to do so later.
Investors like these companies because subscriptions can bring in regular money.
Whoop memberships start at $199 per year, and Oura charges for a monthly membership in addition to the ring’s purchase price.
The devices use collected health data to give people advice about sleep, exercise, and recovery.
Artificial intelligence could make that advice more useful over time.
However, people may stop paying if the software does not keep improving.
Privacy is also a concern because the devices collect very personal information.
Oura Health Oy is reportedly seeking up to $3 billion in a US listing as soon as September.
Oura could be valued above $16 billion, while Whoop has a reported $10 billion valuation.
Whoop raised $575 million in March, became cash-flow positive last year, and plans an IPO in about 18 months.
Both companies rely heavily on subscription revenue, with Whoop memberships starting at $199 annually and Oura charging $5.99 monthly.
The companies’ biometric data and AI-driven insights could improve user retention, though data security remains a concern.
- Who
- Oura Health Oy and Whoop, makers of fitness-tracking wearables, along with investors considering their potential public offerings.
- What
- Oura is reportedly preparing to seek up to $3 billion in a US listing, while Whoop is planning an initial public offering in about 18 months.
- When
- Oura could list as soon as September; Whoop is targeting an IPO in about 18 months. The article also says Whoop raised funding in March.
- Where
- Oura is considering a US listing, and Whoop is expanding its headquarters in Boston.
- Why
- Investor interest is driven by the companies’ subscription-based business models, growing use of wearable health data, and potential for artificial intelligence to improve their services.
IPO Optimists
Risk Watchers
Business model
IPO Optimists
Investors may favor Oura and Whoop because recurring subscription payments can make cash flow more predictable and customer acquisition costs lower.
Risk Watchers
The companies must continually improve their software and services or users may cancel their subscriptions.
Artificial intelligence
IPO Optimists
AI could turn the large amounts of biometric data collected by the devices into increasingly useful advice about sleep, exercise, and recovery.
Risk Watchers
The article identifies data security as a concern because the devices collect highly intimate health information.
Valuation prospects
IPO Optimists
The article argues that strong investor familiarity, subscription revenue, and wearable popularity could support highly valued public offerings.
Risk Watchers
Oura’s potential valuation would be about eight times its projected 2026 sales, making the IPO dependent on continued investor confidence and user stickiness.
- Oura fundraising target
- Up to $3 billion in a US listing
- Oura potential valuation
- More than $16 billion, according to the article
- Whoop funding
- $575 million raised in March
- Whoop valuation
- $10 billion
- Whoop membership
- Plans start at $199 per year
- Oura pricing
- The latest ring costs $399, with a $5.99 monthly membership
- Whoop financial position
- The company turned cash-flow positive last year