Archive · 3 Aug 2025
Kashmir: Social Media Used for Money, Not Ideology
Some young people in Kashmir are using social media to make money.
They're posting pictures of separatist figures to get a lot of followers quickly.
Once they have enough followers, they switch to other pictures to hide what they were doing.
They then get paid by advertisers to promote products.
The police are watching this closely, and the influencers' earnings are unclear.
Young Kashmiris use social media to gain followers and earn money.
They allegedly use inflammatory imagery of separatist figures to attract followers.
After gaining followers, they switch to other images to avoid scrutiny.
Officials believe the motivation is financial gain through brand partnerships.
The revenue-sharing model on social media platforms is considered unclear.
- Who
- Youngsters in Kashmir and social media influencers.
- What
- Youngsters in Kashmir are using social media to gain followers and earn money through endorsements.
- When
- Unspecified, but a recent trend.
- Where
- Kashmir Valley
- Why
- To gain money and online renown.
Police Stance
Influencer Perspective
Motivations
Police Stance
These activities exploit sensitive security situations.
Influencer Perspective
These activities are fueled by opportunism.
- Focus
- Social media exploitation
- Method
- Using inflammatory imagery to gain followers.
- Goal
- Monetization via advertising.
- Location
- Kashmir Valley
- Entities Involved
- Youngsters, advertisers, police.
