Archive · 2 Dec 2025
Global Black Friday and Cyber Monday Sales Surge
Black Friday and Cyber Monday sales saw big increases around the world.
In India, Black Friday sales went up by 27% compared to last year.
People bought a lot of healthy foods, beauty products, and home items.
The biggest increase was in the FMCG category, which includes everyday essentials, growing by 83%.
Beauty and personal care products also saw a big rise of 77%, and home products grew by 63%.
Fashion and accessories were the most popular category with over 3.4 million orders.
The sales started in big cities but also saw a lot of participation from smaller towns.
In the US, Cyber Monday spending is expected to reach $14.2 billion, a 6.3% increase from last year.
As of 6:30 pm EST on December 1, US consumers had already spent $9.1 billion online for Cyber Monday, up 4.5% from the same day a year ago.
This shows that more people are shopping online and taking advantage of big discounts.
Black Friday sales in India increased by 27% compared to 2024, with top performing categories being healthy foods, beauty, personal care, and home products.
FMCG, led by healthy foods, saw the highest growth at 83%, followed by beauty and personal care at 77%, and home products at 63%.
Fashion and accessories remained the dominant category with over 3.4 million orders in India.
Tier III cities in India accounted for 37% of total order volumes, nearly matching Tier I cities.
Cyber Monday spending in the US is expected to surge to $14.2 billion, a 6.3% increase from 2024, with $9.1 billion already spent by 6:30 pm EST on December 1.
- Who
- Global consumers and businesses, particularly in India and the US
- What
- Black Friday and Cyber Monday sales surged, with significant increases in spending
- When
- Black Friday on November 28, 2025, and Cyber Monday on December 1, 2025
- Where
- India and the United States
- Why
- Growing online retail penetration, consumer demand for digital shopping, and attractive discounts
- Black Friday Sales Growth (India)
- 27%
- Top Performing Categories (India)
- Healthy foods, beauty, personal care, home products
- FMCG Growth (India)
- 83%
- Beauty & Personal Care Growth (India)
- 77%
- Home Category Growth (India)
- 63%
- Fashion & Accessories Orders (India)
- Over 3.4 million
- Tier I City Share (India)
- 40%
- Tier II City Share (India)
- 23%
- Tier III City Share (India)
- 37% (over 4.3 million orders)
- Black Friday Date (India)
- November 28, 2025
- Cyber Monday Growth (US)
- 6.3% increase from 2024
Sources
Black Friday sales up 27%, fired up by healthy foods, beauty, home categories: Unicommerce
Top Cyber Monday deals and sales for 2025: Best discounts and offers to shop now
Cyber Monday spending could surge to massive $14.2 billion as big deals outweigh economic fears in US
