Archive · 29 Jan 2026
Puma's Decline and Potential Revival
Puma, a famous German sportswear company, is in trouble.
It used to be a big name in sports shoes, but lately, it has been losing ground to competitors like Adidas and newer brands.
Puma's stock has dropped a lot, and the company is trying to make a comeback.
A Chinese company called Anta is buying a big part of Puma to help it get back on track.
Puma's new CEO has a plan to cut jobs, reduce discounts, and improve marketing.
The deal with Anta could help Puma, especially in China, where Anta has a lot of experience.
Puma, founded in 1948 by Rudolf Dassler, is set to be acquired by Chinese sportswear firm Anta in a $1.8 billion deal.
Puma's stock has declined by 80% since its peak in late 2021, with a current market cap of 3.2 billion euros.
The company has struggled with increased competition from brands like Adidas, On Running, and Hoka, as well as a shift away from performance sports shoes.
Puma's new CEO, Arthur Hoeld, has announced a turnaround plan involving job cuts, reduced discounts, and improved marketing.
The deal with Anta could help Puma regain ground, particularly in the Chinese market, where Anta has significant experience.
- Who
- Puma, a German sportswear company, and its potential new largest shareholder, Anta, a Chinese sportswear firm.
- What
- Puma is set to be acquired by Anta in a $1.8 billion deal, aiming to revive the struggling brand.
- When
- The deal is currently in progress, with Puma's shares rising 9% on the announcement day.
- Where
- Puma is headquartered in Herzogenaurach, Germany, while Anta is based in China.
- Why
- Puma has struggled with declining sales, increased competition, and a shift away from performance sports shoes towards lifestyle products.
- Founding Year
- 1948
- Founder
- Rudolf Dassler
- Current CEO
- Arthur Hoeld
- Market Cap (2024)
- 3.2 billion euros
- Deal Value with Anta
- 1.8 billion dollars
- Puma's Enterprise Value
- 6.2 billion dollars
- Puma's Stock Peak
- 115 euros (late 2021)
- Stock Decline
- 80% since peak