Archive · 17 Dec 2025
RT India Launches as Russia Expands Global Media Strategy
RT India is a new TV channel funded by the Russian government.
It was announced by Vladimir Putin during his visit to India.
RT, which used to broadcast in the UK, EU, and US, has been focusing on audiences in other parts of the world, like Africa and Latin America.
RT India will try to make people in India think that Russia is on their side against the West.
It will use famous Indian personalities and talk about how the West is unfair to countries like India.
The channel wants to make people believe that Russia is helping countries stand up to the West, even though Russia has its own powerful position in the world.
RT India is a new Kremlin-funded broadcaster launched in India, part of the RT network.
RT has been reorienting towards non-western audiences after losing its western broadcast operations.
RT India will use known Indian personalities and build a shared identity with the audience.
The channel will frame Russia as anti-imperialist and the West as neocolonial.
RT India's advertising campaigns emphasize a 'west vs. rest' narrative, targeting major Indian cities.
- Who
- RT India, a new Kremlin-funded broadcaster, launched in India.
- What
- RT India is part of the RT network, which has been reorienting towards non-western audiences.
- When
- The launch was announced by Vladimir Putin during a recent visit to India.
- Where
- RT India will broadcast in India, with a focus on non-western audiences.
- Why
- RT India is part of Russia's broader information strategy to expand its influence and counter western narratives.
- RT India
- New Kremlin-funded broadcaster launched in India.
- RT Network
- Part of the established RT (formerly Russia Today) network.
- Launch Date
- Announced by Vladimir Putin during a recent visit to India.
- Budget
- RT's budget is 31 billion rubles (about £303 million) in 2025.
- Target Audiences
- Non-western audiences, including Africa, Latin America, and the Middle East.
- Content Strategy
- Platforming known presenters and building a shared identity with the audience.
- Narrative
- Revives Soviet-era anti-colonial rhetoric, framing Russia as anti-imperialist.
- Advertising Campaigns
- Billboards and ads in major Indian cities, emphasizing a 'west vs. rest' framing.