Archive · 23 May 2025
Lepakshi and APCO Partner to Boost Handicraft Market Visibility
Imagine two groups in Andhra Pradesh, Lepakshi and APCO, who want to show off beautiful handmade items.
They've decided to work together!
They signed a special agreement to help each other sell their products.
This means you'll see hand-woven clothes and crafts from both groups in each other's stores.
This helps the artists and craftspeople sell their goods and makes sure everyone knows how special these Andhra Pradesh items are.
It's like a big team-up to share the amazing work of local artists, keep their traditions alive, and help them earn a living.
The organizations will also work together to make sure the products reach many people by strategic display locations and pricing measures.
Lepakshi and APCO signed an MoU to promote Andhra Pradesh's cultural heritage.
The collaboration aims to improve market visibility for artisans and weavers.
Both organizations will sell each other's products in their showrooms.
The partnership includes consignment-based exchanges and strategic measures.
The collaboration seeks to preserve artisans' livelihoods and traditional arts.
- Who
- Lepakshi and Andhra Pradesh State Handloom Weavers Cooperative Society Limited (APCO)
- What
- An MoU was signed between Lepakshi and APCO to promote handloom and handicraft products.
- When
- May 23, 2025
- Where
- Andhra Pradesh
- Why
- To improve market visibility for artisans, preserve traditions, and ensure livelihoods.
- Organizations Involved
- Lepakshi and APCO
- Purpose of Collaboration
- To promote handloom and handicraft products
- Key Action
- Showcasing and selling each other’s products in respective showrooms
- In Attendance
- Special Chief Secretary, Department of Handlooms and Textiles, R. P. Sisodia, APCO and Lepakshi officials
- Measures Implemented
- Consignment-based exchanges, showroom space allocation, strategic logistics, and pricing