Archive · 14 Jun 2025
Amazon Launches 10-Minute Delivery Service in Bengaluru
Amazon has started a new service called Amazon Now, delivering items within 10 minutes in Bengaluru.
This is like services such as Blinkit and Zepto.
Amazon tested this service since December 2024.
The quick commerce market is growing fast as more people order groceries and essentials this way.
While the market is growing, the companies are losing money.
Experts expect even more competition in the market in the coming years.
Amazon launched 'Amazon Now' for 10-minute delivery in select Bengaluru pin codes.
The service was tested since December 2024.
The quick commerce market is growing rapidly, with many platforms.
Quick commerce firms handle over 4 million orders a day.
Experts believe Amazon's arrival will increase competition in the market.
- Who
- Amazon, competing with Blinkit, Zepto, and Swiggy Instamart.
- What
- Amazon launched 'Amazon Now', a 10-minute delivery service.
- When
- Launched recently, after testing since December 2024.
- Where
- Bengaluru, India (select pin codes).
- Why
- To compete in the quick commerce market and address customer needs.
Market Overview
Company Strategy
Financial Performance
Market Overview
Quick commerce firms are losing money.
Company Strategy
Amazon's entry could validate the quick commerce model.
- Service Name
- Amazon Now
- Delivery Time
- 10 minutes
- Initial Launch Location
- Bengaluru
- Testing Period
- December 2024
- Key Competitors
- Blinkit, Swiggy Instamart, Zepto
