Archive · 7 Aug 2026
Delhi High Court Stays FSSAI Order on Dabur 100% Claims
Dabur is a company that makes food products.
A food safety agency in India called FSSAI told Dabur to stop using the word '100%' on its products.
FSSAI said labels like '100% Pure' and '100% Natural' were not allowed.
Dabur did not agree with this order.
So Dabur asked a court to look at the case.
The Delhi High Court heard Dabur's challenge.
The court stopped the FSSAI order for now, which is called staying the order.
This means Dabur can keep selling its products while the case continues.
The court also asked the government and FSSAI to give their side.
Dabur says it does not mislead people, and its products are pure and of the highest quality.
The Delhi High Court granted interim relief to Dabur India, staying the FSSAI order barring the sale of products carrying '100%' claims.
Justice Amit Mahajan heard Dabur's petition and issued notices to the Centre, FSSAI, and other respondents seeking their response.
The FSSAI order, dated August 3, covered claims such as '100% Pure,' '100% Natural,' and '100% Organic' on product labels, advertisements, and the website.
Dabur said it had already begun transitioning labels, advertisements, and website content to versions without the '100%' claim.
Dabur reiterated that it makes no misleading claims, stands by the purity and quality of its products, and is seeking legal advice on future action.
- Who
- Dabur India Limited, the Food Safety and Standards Authority of India (FSSAI), the Centre, and the Delhi High Court under Justice Amit Mahajan.
- What
- The Delhi High Court stayed FSSAI's August 3 order barring Dabur from selling products carrying claims such as '100% Pure,' '100% Natural,' and '100% Organic,' granting interim relief to the company.
- When
- On Friday, after the Delhi High Court heard Dabur's challenge; the disputed FSSAI order was dated August 3.
- Where
- Delhi High Court, Delhi, India.
- Why
- Dabur challenged the order, maintaining that it makes no misleading claims and standing by the purity and quality of its products.
Regulator's View
Company's View
Ban on '100%' claims
Regulator's View
FSSAI ordered Dabur to stop selling food products carrying claims such as '100% Pure,' '100% Natural,' and '100% Organic,' treating these claims on labels, advertisements, and the website as impermissible.
Company's View
Dabur says it makes no misleading claims, stands by the purity and quality of its products, and had already begun transitioning labels and advertisements without the '100%' claim while challenging the order in court.
- Company
- Dabur India Limited
- Regulator
- Food Safety and Standards Authority of India (FSSAI)
- Court
- Delhi High Court
- Judge
- Justice Amit Mahajan
- FSSAI order date
- August 3
- Claims at issue
- '100% Pure,' '100% Natural,' '100% Organic'
- Relief granted
- Interim relief; FSSAI order stayed, notices issued to respondents
- Dabur's position
- No misleading claims; stands by product purity and quality
