Archive · 31 Jan 2026
Star Sports' India-Pakistan World Cup Ad Criticized
Star Sports made a new ad for the India-Pakistan cricket match in the T20 World Cup.
Some people didn't like it because it wasn't as funny or creative as old ads like 'Mauka Mauka'.
The new ad has a YouTuber and fans from both countries, but the jokes and rhymes didn't feel good.
A famous actor from the old ads said it could have been better.
People think the ad missed a chance to be really good because the India-Pakistan match is a big deal and should have a better ad.
Star Sports' new promo for the India-Pakistan T20 World Cup match was criticized for lacking creativity and substance.
The ad features Indian YouTuber Abhishek Malhan and fans from both countries, with a focus on a one-liner joke about the rivalry.
Critics compared it unfavorably to the successful 'Mauka Mauka' campaign, which used smart storytelling and humor.
The new ad was seen as rushed and relying on forced rhymes, which did not resonate well with viewers.
Vishal Malhotra, known for the 'Mauka Mauka' ads, suggested that the channel might have aimed for variety but missed the mark.
- Who
- Star Sports and Pakistani ad creators
- What
- Criticism of Star Sports' new India-Pakistan World Cup promo ad
- When
- Ahead of the T20 World Cup
- Where
- India and Pakistan
- Why
- The ad was perceived as lacking creativity and substance compared to previous successful campaigns like 'Mauka Mauka'
- Brand
- Star Sports
- Agency
- In-house
- Recent Pakistani Ad Reference
- No-handshake controversy with India
- Indian YouTuber Featured
- Abhishek Malhan
- Criticized Aspects
- Lack of creativity, forced rhymes, unimaginative content
- Previous Successful Campaign
- Mauka Mauka
- Critic's Name
- Vishal Malhotra
- Critic's Role
- Actor in 'Mauka Mauka' ads