Archive · 24 Jun 2025
L&T Finance Launches AI Microsite for Business Loan Campaign
L&T Finance, a company that gives out loans, has created a new website using artificial intelligence for their business loan campaign.
This website helps business owners make their own personalized posters and taglines with the help of famous cricketer Jasprit Bumrah.
The company is also using TV ads and other advertising methods in different cities to promote their business loans.
L&T Finance wants to celebrate and support small and medium-sized businesses with this campaign.
L&T Finance Ltd. launched an AI-powered microsite for its 'Aapke Business Ka Game Changer' campaign.
The microsite allows business owners to create personalized posters and taglines featuring Jasprit Bumrah.
The campaign aims to celebrate and empower SME business owners.
The campaign includes a TV commercial, outdoor advertising, and digital media across seven cities.
L&T Finance Ltd. is a leading NBFC offering various financial products.
- Who
- L&T Finance Ltd. (LTF) and business owners.
- What
- L&T Finance launched an AI-powered microsite for its 'Aapke Business Ka Game Changer' Business Loan campaign.
- When
- Not explicitly stated.
- Where
- Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur (for the integrated marketing campaign).
- Why
- To support SMEs and celebrate business owners by providing them with personalized marketing tools and increase visibility.
- Company
- L&T Finance Ltd. (LTF)
- Campaign
- 'Aapke Business Ka Game Changer'
- Microsite URL
- www.LTFGameChanger.in
- Brand Ambassador
- Jasprit Bumrah
- Target Audience
- SME Business Owners
- Category
- Non-Banking Financial Company (NBFC)