Indian Startups Navigate Funding Challenges in Sustainability

Several Indian startups are working on sustainability, like Smart Joules, which helps businesses use less energy, and Bluencore Games, which creates games about nature and conservation.

These companies often have trouble finding investors because it's hard to measure the impact and returns from their work.

A company called cKinetics helps these startups by connecting them with investors, helping with business plans, and supporting them in various ways.

Both Smart Joules and Bluencore have found success with the help of cKinetics.

Smart Joules has saved a lot of energy for factories and hospitals, while Bluencore's game, Biomes of Nilgiris, teaches people about ecosystems.

The startups show that with the right support, it is possible to have a big impact.