Archive · 1 Aug 2025
Tira Launches Puraveda Ayurvedic Brand in Personal Care
Tira, a beauty platform by Reliance Retail, has started a new brand called Puraveda.
Puraveda creates beauty and wellness products based on Ayurveda, an ancient Indian tradition.
The brand has more than 50 products for skin, hair, and body, divided into four groups with different ingredients.
This is because many people are interested in beauty products that mix old Indian knowledge with modern science.
Tira's launch of Puraveda helps it to sell its own brands to customers and compete with other companies like Forest Essentials.
Reliance Retail's Tira platform launches Puraveda, an Ayurvedic personal care brand.
Puraveda offers over 50 products, including skincare, haircare, and body care.
Products are organized into four ingredient-led ranges: Dhara, Niyama, Sama, and Urja.
The launch aims to meet growing consumer demand for Ayurveda-inspired beauty products.
Tira is expanding its direct-to-consumer brand presence in the personal care market.
- Who
- Tira, Reliance Retail, and consumers.
- What
- Reliance Retail's Tira launched Puraveda, an Ayurvedic personal care brand.
- When
- The article does not specify when the launch occurred.
- Where
- India
- Why
- To meet the increasing consumer demand for Ayurveda-inspired beauty products.
- Brand
- Puraveda
- Platform
- Tira
- Parent Company
- Reliance Retail
- Product Categories
- Skincare, haircare, body care
- Number of Products
- Over 50