Archive · 29 Sep 2026
Urvashi Rautela Team Claims Legal Action Over AI Identity Use
Urvashi Rautela’s team says an AI company used her name, pictures and videos without permission.
The company is based in Los Angeles.
Her team says it is taking legal steps against the company.
They are assessing possible damages of ₹7,000 crore.
They say businesses must ask permission before using Urvashi’s identity commercially.
The company’s name and response were not provided.
Salman Khan has also warned that AI can be misused to create videos and change people’s voices.
The issue is about protecting people from having their identities used without permission.
Urvashi Rautela’s team alleges a Los Angeles-based AI company used her name, images and videos without authorization.
The team says it is pursuing legal remedies against the unnamed company.
Damages are currently being assessed at ₹7,000 crore, according to the statement.
The team said commercial use of Rautela’s name, image or likeness requires proper authorization.
Salman Khan recently also criticized the unauthorized use of people’s identities in AI videos and voice dubbing.
- Who
- Urvashi Rautela’s team and an unnamed Los Angeles-based artificial intelligence company; Salman Khan also discussed related AI concerns.
- What
- Rautela’s team alleges that the company used her name, images and videos without authorization and says it is pursuing legal remedies.
- When
- The report does not provide a specific date for the alleged use or legal action; Salman Khan’s comments were made recently during an episode of ‘Bigg Boss 20.’
- Where
- The alleged company is based in Los Angeles, while the statement was reported from Mumbai.
- Why
- Rautela’s team says her identity and content were allegedly used commercially without permission and that proper authorization is required.
- Actress
- Urvashi Rautela
- Company location
- Los Angeles
- Alleged conduct
- Unauthorized use of Rautela’s name, images and videos
- Claimed legal action
- Rautela’s team says it is pursuing appropriate legal remedies
- Damages being assessed
- ₹7,000 crore
- Related concern
- Salman Khan criticized unauthorized AI videos and voice dubbing
- Company response
- No response from the company is provided in the report