Archive · 12 Sep 2026
Kim Soo-hyun Wins Final 577 Million KRW Mido Case
Kim Soo-hyun had an advertising deal with the watch company Mido.
The deal involved about 577 million Korean won.
Mido ended the agreement after controversies about his personal life appeared.
The disagreement went to court.
The court ruled in Kim Soo-hyun’s favor.
Mido decided not to challenge the decision.
This made the ruling final on August 27, 2026.
Police had also cleared Kim Soo-hyun of wrongdoing in May 2026.
Kim Soo-hyun won a lawsuit involving an advertising contract fee worth approximately 577 million KRW.
Swiss watch brand Mido chose not to appeal the ruling, making the verdict final on August 27, 2026.
Mido signed Kim Soo-hyun as its brand model in December 2020.
The company terminated the contract in May of the previous year after controversies involving his personal life emerged.
Police cleared Kim Soo-hyun of wrongdoing in the matter in May 2026.
- Who
- Actor Kim Soo-hyun and Swiss watch brand Mido were involved in the lawsuit.
- What
- Kim Soo-hyun won a case concerning the return of an advertising contract fee worth approximately 577 million KRW.
- When
- The verdict became final on August 27, 2026; the contract was signed in December 2020 and terminated in May of the previous year.
- Where
- The case was decided in South Korea.
- Why
- Mido ended the advertising contract after controversies involving Kim Soo-hyun’s personal life emerged, leading to a dispute over the contract fee.
- Amount in dispute
- Approximately 577 million KRW
- Actor
- Kim Soo-hyun
- Brand
- Mido
- Contract signed
- December 2020
- Contract terminated
- May of the previous year
- Appeal status
- Mido did not appeal
- Final verdict
- August 27, 2026
- Police finding
- Kim Soo-hyun was cleared of wrongdoing in May 2026