Archive · 16 Sep 2025
Tamra Goins: From Rapper to Head of Innovative's Comedy
Tamra Goins, once a rapper known as Entice, now leads the comedy department at Innovative Artists.
She started her career in music, which led her to work behind the scenes in production and promotion.
She transitioned into comedy as a producer, working with talent like Shaquille O'Neal.
Goins later became an agent and quickly rose through the ranks at Innovative Artists.
Now, she's a managing partner and shapes the company's comedy strategy, drawing on her experience to help artists succeed.
Tamra Goins was one half of the rap duo Danger Zone.
Goins worked behind the scenes in music production and promotion.
She became a producer in the comedy world.
Goins worked as an agent at Resolution Entertainment.
She is now Managing Partner and Head of Comedy at Innovative Artists.
- Who
- Tamra Goins
- What
- Transitioned from rapping to a career in comedy, becoming Managing Partner and Head of Comedy at Innovative Artists.
- When
- Started as a rapper in the late 1980s.
- Where
- Oakland, then moved to the comedy scene.
- Why
- Goins' experience as a performer informed her work behind the scenes.
- Subject
- Tamra Goins
- Occupation
- Comedy Agent and Managing Partner
- Company
- Innovative Artists
- Previous Role
- Agent at Resolution Entertainment
- Early Career
- Rapper, part of duo Danger Zone