Archive · 7 Dec 2025
Snap Inc CMO Emphasizes Authenticity and Uniqueness
Snap Inc's new CMO, Kao, is working on a campaign to show how Snapchat is different from other apps.
She says Snapchat is the fastest and easiest way to connect with family and friends.
Unlike other platforms, Snapchat opens straight to the camera, making it easy to express yourself without having to be perfect.
The app is popular with younger people, especially in India, where 90% of users are between 13 and 34 years old.
Kao wants to make sure advertisers can reach these users in a way that feels natural and not interruptive.
She also talks about how Snapchat's map feature helps people connect with friends and family, even when they're far apart.
Snap Inc's CMO, Kao, is launching Snapchat's first-ever brand marketing campaign to emphasize the app's uniqueness.
Snapchat is positioned as the fastest and easiest way to connect with family and friends, opening straight to the camera.
The campaign focuses on authenticity, allowing users to be themselves without over-curating their online presence.
Snapchat is popular among younger generations, with 90% of its Indian users being between 13 and 34 years old.
The app offers advertisers opportunities to appear authentically, such as through sponsored snaps and the Map app feature.
- Who
- Snap Inc CMO, Kao
- What
- Launch of Snapchat's first-ever brand marketing campaign emphasizing authenticity and uniqueness
- When
- Current, with plans for the future
- Where
- Globally, with a focus on India as a key market
- Why
- To differentiate Snapchat from competitors and appeal to younger generations
- Company
- Snap Inc
- CMO
- Kao
- Primary App
- Snapchat
- Target Audience
- Gen-Z and younger generations
- Key Feature
- Opens straight to the camera
- New Campaign
- Snapchat's first-ever brand marketing campaign
- India Market
- 90% of users are 13-34 year olds