Archive · 18 Jun 2025
Streaming Overtakes Broadcast and Cable TV in US
In May, more people in the US watched shows and movies online (streaming) than regular TV channels.
This is a big change!
Streaming services like YouTube and Netflix are very popular, and they've become even more popular over the last four years.
This information comes from a report called The Gauge by Nielsen, which measures how people watch TV.
Streaming services surpassed broadcast and cable TV viewership in the US in May.
Streaming accounted for 44.8% of total TV usage.
Broadcast and cable TV viewing has been dethroned by streaming for the first time.
Nielsen reported the shift in its monthly report, The Gauge.
Streaming platforms like YouTube and Netflix have grown in dominance over the past four years.
- Who
- Viewers and Nielsen
- What
- Streaming services surpassed broadcast and cable TV viewership.
- When
- May
- Where
- US
- Why
- Shift in consumer habits and rise of streaming services.
- Streaming Share (May)
- 44.8%
- Source
- Nielsen's The Gauge
