2 weeks ago
Matt Creasey Named Senior EVP World at Post-Merger Banijay Rights
Two big TV companies joined together last month.
Their names were Banijay Entertainment and All3Media.
Together, they became a very big company worth eight billion dollars.
After the joining, one company, called Banijay Rights, sells their TV shows all over the world.
A man named Matt Creasey got a new, important job there.
He is in charge of finding and selling TV shows everywhere outside Europe, the Middle East and Africa.
He works from Los Angeles, and his team also works from Miami, Sydney and Mumbai.
Some offices in Singapore and New York will close.
The new company's TV show library has more than 265,000 hours of shows like MasterChef, Big Brother and Peaky Blinders.
The two companies hope joining together will save them about 57 million dollars.
Matt Creasey was named Senior Executive Vice President, World (excluding EMEA), at Banijay Rights following the Banijay Entertainment–All3Media merger.
The merger closed last month, creating an $8BN content giant with a combined catalog of more than 265,000 hours.
Based in Los Angeles, Creasey will lead sales, acquisitions and co-productions, with regional outposts in LA, Miami, Sydney and Mumbai.
All3Media International's offices in Singapore and New York will shutter as their activities fold into the combined entity.
Creasey reports directly to Banijay Rights CEO Cathy Payne, and the merger is expected to generate €50M ($57M) in cost savings.
- Who
- Matt Creasey, appointed Senior Executive Vice President, World (excluding EMEA), at Banijay Rights, reporting directly to Banijay Rights CEO Cathy Payne.
- What
- Creasey will lead sales, acquisitions and co-productions outside EMEA, overseeing an enlarged catalog of more than 265,000 hours.
- Where
- Creasey is based in Los Angeles, with regional outposts in LA, Miami, Sydney and Mumbai; All3Media International's Singapore and New York offices will close.
- When
- The appointment follows the Banijay Entertainment–All3Media merger, which closed last month.
- Why
- To drive growth of Banijay Rights' premium global offering outside EMEA as the combined $8BN content giant integrates, with €50M ($57M) in expected cost savings.
Key facts
- New Role
- Senior EVP, World (excluding EMEA), Banijay Rights
- Previous Role
- EVP Sales, Acquisitions and Coproductions
- Reports To
- Cathy Payne, CEO of Banijay Rights
- Merger
- Banijay Entertainment and All3Media, closed last month
- Merged Company Scale
- $8BN content giant with 150+ production labels
- Combined Catalog
- Over 265,000 hours
- Expected Cost Savings
- €50M ($57M)
- Offices Shuttering
- All3Media International offices in Singapore and New York
Quotes
Cathy Payne
Head of Banijay Rights
“"As our catalog grows and our slate of new IP strengthens, we continue to reinforce our premium global offering, and I have every confidence Matt, with his expansive experience and network, is ideally placed to continue to drive growth outside EMEA in this exciting new chapter."”
deadline.com
“"From the outset, it has been essential my team works closely with the outstanding creatives and clients we partner with around the world, which is why we have always anchored them in complementary cities."”
deadline.com
Sources
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