Archive · 4 Sep 2025
Telecom Focus Shifts to Data Monetization Amidst Stalled Growth
Imagine the phone companies in India aren't getting as many new customers.
Now, they are trying to make money in new ways, like by getting people to use more data and offering special services.
They're also focusing on connecting homes with the internet, like through the JioAirFiber service.
While some companies are adding customers, others are losing them.
More people are also switching phone companies, showing how competitive the market is.
Basically, the phone companies are changing how they make money because they've already connected most people.
Telecom industry growth is driven by data consumption and higher-value services.
Mobile subscriber growth slowed significantly in July.
Jio and Airtel added subscribers; Vodafone Idea lost.
Mobile broadband subscriptions increased by 4.2 million in July.
Focus has shifted to deepening engagement with existing users.
- Who
- Telecom industry, Reliance Jio, Bharti Airtel
- What
- Shifted focus from subscriber growth to data monetization and higher-value services.
- When
- July; recent months
- Where
- India
- Why
- Due to slowing subscriber growth and high data penetration.
- Industry Focus
- Data monetization and higher-value services
- Mobile Subscribers
- Growth slowed in July
- Active Users
- Jio and Airtel saw gains
- Mobile Broadband
- Increased by 4.2 million in July
- Data Consumption
- Jio users average 40GB per month
- Mobile Number Portability Requests
- Reached all-time high