Archive · 12 Jan 2026
Snapdeal Co-Founder Kunal Bahl Invests in Former Assistant's AI Startup on Shark Tank India
Ashish Lath, who used to work for Kunal Bahl at Snapdeal, appeared on Shark Tank India to pitch his new AI startup called SaveSage.
This app helps people get the most rewards from their credit cards.
Ashish showed how well his app works by explaining that he and his wife haven't paid for flights in ten years, using rewards to fly 430 times and stay in luxury hotels.
Kunal Bahl, who was one of the judges, was very happy to see his former assistant succeed.
He and three other judges decided to invest Rs 4 crore in Ashish's startup.
This made for a special moment where a mentor supported his former employee's new business.
Some people online complained about the app having a paywall, but overall, the story was seen as heartwarming and inspiring.
Ashish Lath, former assistant to Kunal Bahl, pitched his AI startup SaveSage on Shark Tank India.
SaveSage helps users maximize credit card rewards, with Lath demonstrating its effectiveness by showing he and his wife haven't paid for flights in ten years.
Kunal Bahl, along with three other sharks, invested Rs 4 crore for 9% equity in SaveSage.
The investment was driven by Lath's conviction and humility, as well as the strong bond between him and Bahl.
The episode sparked online discussions, with some users complaining about the app's paywall, but overall positive sentiment prevailed.
- Who
- Ashish Lath (founder of SaveSage) and Kunal Bahl (co-founder of Snapdeal and investor)
- What
- Ashish Lath pitched his AI startup SaveSage on Shark Tank India, securing an investment from his former boss Kunal Bahl and other sharks
- When
- The episode aired on January 10, 2026
- Where
- Shark Tank India Season 5
- Why
- To secure funding for his startup and showcase the effectiveness of his AI-driven credit card rewards optimization app
- Founder
- Ashish Lath
- Startup
- SaveSage
- Investment Amount
- Rs 4 crore
- Equity Offered
- 9%
- Investors
- Kunal Bahl, Anupam Mittal, Namita Thapar, Mohit Yadav
- App Function
- Helps users maximize credit card rewards
- User Controversy
- Paywall complaints and 1-star reviews