Archive · 24 Jul 2026
IIM Calcutta Studies BJP's West Bengal Campaign
The Indian Institute of Management (IIM) Calcutta is creating a case study about the Bharatiya Janata Party's (BJP) campaign in West Bengal.
This study will be used to teach management students about strategy, organizational capability, and leadership.
The institute emphasizes that the case study is for academic purposes only.
Some people might see it as political, but the focus is on management strategies.
IIM Calcutta is developing a case study on BJP's West Bengal campaign.
The study focuses on strategy, organizational capability, and leadership.
It is intended for academic use and will be taught to management students.
The institute claims the study is purely academic.
Some may view it as political, but the focus is on management strategies.
- Who
- Indian Institute of Management (IIM) Calcutta
- What
- Developing a management case study on BJP's West Bengal campaign
- When
- Not specified
- Where
- Indian Institute of Management (IIM) Calcutta
- Why
- To teach management students about strategy, organizational capability, and leadership
Academic Perspective
Political Perspective
Purpose of the Study
Academic Perspective
The case study is purely academic, focusing on management strategies and organizational capabilities.
Political Perspective
Some may view it as political, potentially influencing public perception of the BJP's campaign strategies.
- Institution
- Indian Institute of Management (IIM) Calcutta
- Subject of Study
- BJP's electoral campaign in West Bengal
- Focus Areas
- Strategy, organizational capability, leadership
- Intended Audience
- Management students
- Nature of Study
- Academic case study