Archive · 11 Sep 2026
Maruti Suzuki Faces Supply Crunch Amid Strong Festive Demand
Maruti Suzuki has many customers waiting for cars, but it does not have enough vehicles ready to deliver.
About 1.80 lakh bookings are still pending.
Dealers have only 15–16 days of stock.
This shortage is happening before the busy festive season.
The company’s car sales still grew faster than the overall passenger-vehicle market.
Its market share rose to 41.66%.
New factories have increased production capacity, but they need time to reach full output.
Maruti expects supplies to improve from January 2027.
It plans to invest more money to produce up to 40 lakh vehicles each year by FY31.
Maruti Suzuki India has about 1.80 lakh pending vehicle bookings ahead of the festive season.
Dealer-network inventory stands at only 15–16 days, leaving the company short of vehicles.
The automaker’s domestic passenger-vehicle wholesales rose 35.77% year-on-year during April–July FY27.
Maruti Suzuki’s domestic market share increased to 41.66% from 39.28% during the period.
The company plans to invest ₹77,500 crore by FY31 to raise annual capacity to 40 lakh vehicles.
- Who
- Maruti Suzuki India, represented by Senior Executive Officer Partho Banerjee.
- What
- The automaker is facing supply constraints despite strong demand and about 1.80 lakh pending bookings.
- When
- Ahead of the festive season; sales figures cited cover April–July FY27, with better supplies expected from January 2027.
- Where
- Across Maruti Suzuki’s dealer network in India, with production facilities in Gujarat and Haryana.
- Why
- Demand has increased faster than available vehicle supply, while newly commissioned plants are still ramping up production.
- Pending bookings
- Around 1.80 lakh vehicles
- Dealer inventory
- 15–16 days of network stock
- April–July FY27 wholesales
- 7,21,431 domestic passenger vehicles
- Year-on-year wholesales growth
- 35.77%
- Domestic market share
- 41.66%, up from 39.28%
- Current annual production capacity
- 29 lakh vehicles
- FY27 capital expenditure
- ₹14,000 crore
- FY31 capacity target
- 40 lakh vehicles annually