7 months ago
Experts Decode AI Puzzle for Brand Building
Experts gathered at a big meeting in Calcutta talked about how important it is to understand the context behind data when using AI to build brands.
They said that just having lots of data isn't enough; understanding what the data means and how it fits into the real world is even more important.
This helps companies give customers personalized experiences quickly.
The meeting also had other leaders sharing their thoughts on how AI is changing how businesses work and how customers behave.
They all agreed that AI is a big force in the business world today, like salt in food, essential and everywhere.
Experts emphasized the importance of context over data in AI for brand building.
Arun Kumar Parameswaran, from Salesforce, highlighted that capturing context is crucial for real-time personalization.
The Bengal Chamber Marketing and Brand Conclave focused on how AI is reshaping consumer behavior and business strategy.
Abhijit Roy, MD and CEO of Berger Paints India, compared AI in business to salt in food, indicating its essential nature.
The event included keynote addresses and panel discussions with industry leaders.
- Who
- Experts and industry leaders at the Bengal Chamber Marketing and Brand Conclave
- What
- Discussed the importance of context in AI for brand building and consumer behavior
- Where
- Calcutta, India
- When
- During the 15th edition of the conclave
- Why
- To explore how brands and marketers can differentiate in the AI-driven consumer landscape
Key facts
- Event
- Bengal Chamber Marketing and Brand Conclave
- Theme
- Navigating Through Transformation: How Brands and Marketers Can Differentiate in the AI-Driven Consumer Landscape
- Keynote Speaker
- Arun Kumar Parameswaran, Executive Vice-President and MD, Sales and Distribution, Salesforce, South Asia
- Key Insight
- Context is more crucial than data in AI for brand building
- Organizers
- The Bengal Chamber of Commerce and Industry in association with The Telegraph
- Other Speakers
- Abhijit Roy, Jayen Mehta, Anoop Hoon, R.P. Banerjee
Quotes
Prasad Raje
Senior Vice President, Product Management, Agent for Service, Salesforce
“You are acquiring customers all the time. It’s not a one-time thing, because your goal as a provider or as a brand is to make that customer a lifetime customer.”
livemint.com
“This is the first time computers can speak back to us in a language that is truly human.”
livemint.com
Aditya Singh
Vice President, Product Management, Agent for Service, Salesforce
“In today’s age, customers’ expectations are increasing. With AI, you can really take advantage of AI and allow service agents and service leaders to stay on top of things and deliver that personalised experience so that it helps them build that trust with their respective brands.”
livemint.com
“Humans give wrong responses as well. It’s not just AI that hallucinates.”
livemint.com
Deepu Chacko
Vice President, Solution Engineering, Salesforce India
“Every consumer is expecting a personalised service, and to do that at scale is something that can only be done with AI.”
livemint.com
Sources
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