Prime Video’s ‘Follow My Voice’ Premieres January 2026

“It’s a combination between our feeling about the story and then data and metrics – the alchemy of those two things plus where the audience is, as that’s how we decide which territory to explore with that piece of content. We also look at the global trends that are going on and what the marketplace wants. With a lot of the stuff we do in deep development, we often just trust our gut and what we think we will be able to sell, versus just listening to mandates. Obviously, we still take into consideration what people are buying at the moment.”

“I’ve spent other times in my career trying to fight for other people’s IP or trying to sell original ideas and it’s such a gift working at a company like ours, where not only do we have this amazing library of content that we could go out and sell, but the content itself is brilliant. It comes from creators from all around the world with such unique voices who are not listening to the traditional mandates of Hollywood, CAA or HarperCollins on what works and what doesn’t work.”

“A big part of our role is to protect that source material – the original IP and the essence of what the creators are trying to tell with that story. It has been the case with all the adaptations that we’ve done as of today that all our partners have very respectful of those ideas of the creator. It’s been a collaborative effort between us, the creators and the creative teams to work towards having the best adaptations possible. It’s also really nice for the creators themselves in that they are having the opportunity to be a part of a journey that most of the times I would say they would have never expected when they started writing that story.”

“Ariana is one of our top Spanish-language creators. We worked with her on the A Través series of films for Netflix and we’re now releasing Sigue Mi Voz, which is a story that was very special and very close to her heart. She’s one of our biggest creators, and all of her stories have performed so incredibly well on the platform. She’s one of those creators that has been able to build a community of fans that have been following not only her stories but her as a creator as well.”

“We’ve seen how hungry viewers are for content in this space – the response to Culpables or The Summer I Turned Pretty proved that – and Sigue Mi Voz delivers that same emotional resonance, but with a totally different type of story that touches important topics for YA audiences. This is about reinforcing our commitment to the YA genre and meeting our audiences where their passion is. We believe this film will delight the fans who’ve already fallen in love with our slate, and it’s a big part of how we’re continuing to build and strengthen our position with young viewers globally.”

“What’s important to understand is that while we’re in a peak moment right now, these genres – romance, coming-of-age, new adult – are cyclical. They never really go away; they’re dormant at times, but always come back because the human experiences they explore are timeless.”