Archive · 31 Jul 2026
IndiGo Partners with Tourism Ministry for 'Incredible India' Campaign
IndiGo, a low‑cost airline, made a deal with India's tourism ministry to help more people visit the country.
They will create videos, ads, and other materials that show India's culture, history, and new technology.
These will appear on IndiGo's website, at airports, and on planes.
The plan is similar to a deal Air India made earlier, so both airlines are working together.
The goal is to make India a popular travel spot for people from South Asia, Southeast Asia, and the Middle East.
IndiGo signs a Memorandum of Understanding with India's Ministry of Tourism to launch the 'Incredible India by IndiGo' campaign.
The partnership follows Air India's similar non‑exclusive agreement, aiming to boost inbound tourism.
Campaign will create multimedia content for online and offline platforms, including IndiGo's booking sites, airports, and in‑flight media.
IndiGo focuses on South Asia, Southeast Asia, Middle East and key short‑to‑medium‑haul routes where it dominates market share.
Both agreements are non‑exclusive, allowing the ministry to partner with multiple carriers to maximize international visibility.
- Who
- IndiGo and India's Ministry of Tourism
- What
- Signed a Memorandum of Understanding to launch the 'Incredible India by IndiGo' campaign
- Where
- Mumbai, India
- Why
- To boost inbound tourism by showcasing India's heritage and modern growth
- Parties
- IndiGo and Ministry of Tourism
- Agreement type
- Memorandum of Understanding (MoU)
- Campaign name
- Incredible India by IndiGo
- Scope
- Non-exclusive, multi-platform promotion
- Target markets
- South Asia, Southeast Asia, Middle East, short‑to‑medium haul routes