Archive · 25 Dec 2025
Kusha Kapila raises $6 mn for shapewear brand
Kusha Kapila, who started as a content creator and actress, has launched a shapewear brand called Underneat with her partner Vimarsh Razdan.
They have raised $6 million in funding and have already made Rs 150 crore in annual revenue.
They want to make comfortable and stylish innerwear for Indian women and plan to expand their brand with more products and collaborations, like with Farah Khan.
Kusha Kapila and Vimarsh Razdan raised $6 million in pre-Series A funding for their shapewear brand, Underneat.
The brand was launched in April 2023 and has already achieved Rs 150 crore in annual recurring revenue.
Underneat is EBITDA positive and aims to provide better innerwear for Indian women.
The founders intentionally targeted the mass premium category to reach a larger number of women.
Kusha Kapila expressed her passion for the category and her desire to collaborate with Farah Khan in the future.
- Who
- Kusha Kapila and Vimarsh Razdan
- What
- Raised $6 million in pre-Series A funding for their shapewear brand, Underneat
- When
- Within 8 months of launching the company in April 2023
- Where
- India
- Why
- To provide better innerwear for Indian women and enter the mass premium category
- Founders
- Kusha Kapila, Vimarsh Razdan
- Brand Name
- Underneat
- Funding Amount
- $6 million
- Funding Round
- Pre-Series A
- Investor
- Fireside Ventures
- Annual Revenue
- Rs 150 crore
- Launch Date
- April 2023
- EBITDA Status
- Positive