Mia by Tanishq Pilots 9K Gold for Modern Jewellery Shoppers

Mia, a jewelry brand under Titan, is trying out a new type of gold called 9K gold, which is less expensive than the gold they usually use.

This is happening because the price of gold is going up.

Starting July 2025, the government will officially recognize this type of gold.

Mia also sells its jewelry on apps like Swiggy and Flipkart to reach more people, especially with gifts and coins.

They are opening stores to serve younger shoppers who want fashionable jewelry.

Mia uses recycled gold and stays away from fake environmental claims to produce ethical jewelry.