Archive · 21 Jun 2025
Stellantis Considering Maserati Sale Amid Portfolio Review
Imagine a big car company, Stellantis, that owns many car brands.
They're thinking about selling one of their luxury brands, Maserati, because it's not doing very well.
Sales have dropped, and they're losing money.
The company is also dealing with high taxes in the U.S. and competition from other car companies.
Some people at Stellantis think selling Maserati would be a good idea, while others disagree.
They're asking a consulting company, McKinsey, for advice.
It's like deciding whether to keep a brand or sell it to someone else.
Stellantis is considering selling Maserati, its luxury brand, amidst a review of its 14 brands.
Discussions about Maserati's future began before the new CEO, Antonio Filosa, took office.
McKinsey is advising Stellantis on the effects of U.S. tariffs on Maserati and Alfa Romeo.
Maserati's sales significantly declined in 2024, with an operating loss of 260 million euros.
Stellantis's board is divided on Maserati's future, with some favoring a sale.
- Who
- Stellantis, including its board and CEO, and the Maserati brand.
- What
- Stellantis is considering a potential sale of its Maserati brand.
- When
- Discussions began before the new CEO took over, and McKinsey was hired in April.
- Where
- The decisions affect the company globally, with a focus on the U.S. market.
- Why
- To overhaul its brand portfolio due to market challenges, declining sales, and internal disagreement on Maserati's future.
Those in Favor of Selling
Those Against Selling
Value of Maserati
Those in Favor of Selling
Believe that selling Maserati is the best option.
Those Against Selling
Think Maserati still has value.
- Company
- Stellantis
- Brand in Consideration
- Maserati
- Consultant
- McKinsey
- Maserati's 2024 Sales Drop
- Over 50%
- Maserati's Operating Loss (2024)
- 260 million euros
- Stellantis's Brands
- 14