Archive · 2 Nov 2025
Indonesian Millionaire's Son Gets Mall Haircut in Viral Satirical Video
Imagine a popular video showing a rich young man getting his hair cut while walking around a mall, with people following him to do the job and sweep up the hair.
Many people online were shocked and thought it was a real display of extreme wealth.
However, it turns out the man in the video isn't real!
He's a made-up character by a comedian who uses him to make fun of people who are born rich and act entitled.
The comedian wants to show how silly it looks when some wealthy people show off their money in over-the-top ways.
It's all a joke to point out how some people with a lot of inherited money might not understand the real world.
A viral video shows a man, identified as Bobby Saputra, son of an Indonesian millionaire, getting a haircut while walking in a mall.
The clip depicts barbers trimming his hair and another person sweeping fallen strands as he strolls through the mall.
The video, shared widely on Instagram, garnered millions of views and sparked online discussion about wealth and entitlement.
Bobby Saputra is revealed to be a fictional character created by Indonesian content creator Ben Sumadiwiria for satirical purposes.
Sumadiwiria uses the character to parody elitism, nepotism, and the societal obsession with inherited wealth in Indonesia.
- Who
- The video features a fictional character named Bobby Saputra, portrayed as the son of an Indonesian millionaire.
- What
- A viral video depicts a man getting a haircut while casually walking through a shopping mall.
- When
- The video gained widespread attention in early November 2025.
- Where
- The event is depicted as taking place inside a shopping mall in Indonesia.
- Why
- The video was created as a satire by content creator Ben Sumadiwiria to mock elitism, nepotism, and the obsession with wealth, particularly inherited status.
Viewer Reactions
Creator's Intent
Perception of the Act
Viewer Reactions
Some viewers were shocked by the extravagant display, interpreting it as a genuine act of immense wealth and entitlement, with comments ranging from awe to criticism of poor taste and arrogance.
Creator's Intent
The creator intended the act as a satirical representation of inherited wealth and privilege, aiming to highlight the absurdity of elitism and entitlement without purpose.
Authenticity of the Character
Viewer Reactions
Many viewers initially believed Bobby Saputra was a real person, a millionaire's son, reacting to his depicted behavior.
Creator's Intent
The character of Bobby Saputra is fictional, created by Ben Sumadiwiria to embody and parody a type of privileged individual known in Indonesian society.
- Viral Video Subject
- Bobby Saputra (Fictional Character)
- Creator
- Ben Sumadiwiria (supercoolben)
- Alleged Father's Wealth
- Seventh richest man in Asia, owner of Danone Aqua
- Video Content
- Man getting a haircut while walking in a mall
- Video's Purpose
- Satire on inherited wealth and privilege