Archive · 1 Oct 2025
Godawan 173 Whisky Launches, Combines Conservation and Luxury
Imagine a fancy new whisky called Godawan 173.
It's a special drink that's also helping save a rare bird called the Great Indian Bustard, like Rajasthan’s state bird.
This whisky is made with special care, with unique bottles made by an artist.
Each bottle is unique and the whisky is made with some very special ingredients aged for many years.
Part of the money made from selling the whisky goes to help the birds and their homes.
It’s like a fancy party where everyone cares about doing good!
Godawan 173 whisky was launched in London, with a focus on conservation and luxury.
The whisky is a limited edition, priced at Rs 5 lakh per bottle.
The launch highlights the conservation of the Great Indian Bustard, with proceeds supporting their habitat.
Bottles feature Jaipur Blue Pottery designed by artisan Dr. Leela Bordia.
The whisky was aged for nine years across three cask types
- Who
- Diageo India, artisan Dr. Leela Bordia, Sonam Kapoor
- What
- Launch of Godawan 173 whisky, a limited edition combining luxury and conservation efforts.
- When
- Recently
- Where
- The Savoy in London
- Why
- To raise awareness and funds for the conservation of the Great Indian Bustard.
- Product
- Godawan 173: The Collector’s Edition
- Price per bottle
- Rs 5 lakh
- Focus
- Conservation of Great Indian Bustard
- Collaboration
- Jaipur Blue Pottery artisan Dr. Leela Bordia
- Whisky Aging
- Nine years across three cask types
- Bottles Available
- 173 worldwide
- Charity
- $50,000 pledged by Sonam Kapoor and Diageo India to conservation