Archive · 25 Jul 2025
Quick Commerce Brands Demand Data Access for Insights
Imagine you're selling snacks online, and you want to know who's buying them and where.
Quick commerce platforms like Zepto and Blinkit deliver items super fast, but small brands say they don't get enough info to understand their customers.
This makes it hard to plan what to sell, where to advertise, and how to make money.
Big platforms are keeping most of the data to themselves or charging a lot for it.
Some third-party companies are helping brands by providing data that helps them make better decisions about sales.
The quicker these companies can sell their product, the better the planning and revenue is for them, but they are not getting the insights they need.
Quick commerce brands seek pin code-level data insights from platforms to understand customer behavior.
Small brands struggle with limited data access, hindering inventory planning, ad effectiveness, and revenue.
Platforms like Zepto and Blinkit offer some data, but charge fees and focus on their own private-label offerings.
Third-party analytics firms are stepping in to provide granular data insights, including demand forecasting.
The quick commerce market is rapidly growing, and brands need better data sharing for efficiency.
- Who
- Small consumer brands, quick commerce platforms (Zepto, Blinkit), and third-party analytics firms.
- What
- Small brands seek detailed data from quick commerce platforms to understand customer behavior.
- When
- Brands are increasingly banking on quick commerce platforms for sales.
- Where
- India, across various cities.
- Why
- To improve sales, operational efficiency, and stay competitive in the fast-growing quick commerce market.
Small Brands
Quick Commerce Platforms
Data Access
Small Brands
Limited access to detailed customer data.
Quick Commerce Platforms
No data being shared to them or only providing it at a high cost.
Operational Challenges
Small Brands
Difficulty planning inventory and ad spending.
Quick Commerce Platforms
They are missing critical data to run their own businesses.
- Quick Commerce Growth
- Expected to triple by 2027, reaching ₹1.5-1.7 lakh crore.
- Zepto Atom Cost
- Starts at ₹30,000 per month or 0.5% of GMV, whichever is higher.
- Nestle India E-commerce Sales
- 60% from quick commerce in FY25 September quarter.
- Mamaearth Quick Commerce Share
- Nearly 7% of business.
- Clickpost Funding
- $6 million in April 2024
- Gobblecube Funding
- $3.5 million