Archive · 15 Jun 2025
Film Audience Preferences Shift: Softer Men, Stronger Women
Imagine companies use special tools to understand what people like in movies.
DiO's research found young men now prefer stories about characters with feelings, instead of just explosions.
They also like strong female characters.
This helped an indie movie called 'Marching Powder' to make more money by changing how they advertised the film, attracting more viewers.
DiO's analysis suggests a shift in audience preferences, especially among young men.
Younger male viewers prefer character-driven stories over action-focused scenes.
There is a preference among the same demographic for strong, independent female characters.
Indie studio True Brit used DiO's data to tailor the marketing for 'Marching Powder'.
The tailored campaign for 'Marching Powder' increased its female audience and box office success.
- Who
- DiO analyzed content consumption.
- What
- Film trailer research reveals shifting audience preferences.
- When
- Over the last two years.
- Where
- N/A
- Why
- To understand audience appetites and improve marketing strategies.
Traditional Audience Assumptions
Data-Driven Marketing
Marketing Approaches
Traditional Audience Assumptions
Reliance on focus groups and outdated assumptions
Data-Driven Marketing
Data-driven marketing approaches
- Research Source
- DiO
- Research Focus
- Film trailer and content analysis
- Key Finding
- Young men prefer character-driven stories and strong female characters.
- Example Film
- Marching Powder
- True Brit Box Office Opening
- £3.1m
- Marching Powder Production Budget
- £1.6m