Puratos Introduces Food Innovation Blending Tradition

People love trying new foods, but they also enjoy the familiar tastes of traditional dishes.

A survey found that traditional foods are still popular.

Food companies are now creating new food items that mix old and new.

This means taking foods from different cultures (assimilation), changing foods to make old favorites with a twist (adaptation) and blending them (integration).

One company, Puratos, is launching new products like bread mixes and fillings that combine traditional flavors with innovative techniques to cater to the different tastes.