Archive · 1 Sep 2025
Lenskart's Rise: From Online Startup to Eyewear Leader
Lenskart started by selling glasses online in 2010, and then opened stores in 2013.
They quickly became a big name in the eyewear business, beating out older companies.
They sell glasses at good prices and now have many stores in India and some around the world.
They even bought other brands to grow faster, like Owndays and Meller.
Lenskart makes its own glasses in several factories, but they aren't using them to their full potential.
Now, Lenskart wants to raise more money by selling stocks.
They are expanding their stores and factories, hoping more people will buy their glasses, although they are investing heavily, with the risk that expansion might outpace demand.
Lenskart, founded in 2008, is seeking to expand its market share through an IPO.
The company built its brand by integrating online and offline retail channels.
Lenskart has expanded its global presence with acquisitions like Owndays and Meller.
Overseas operations are more profitable with margins significantly higher.
Lenskart plans to open about 620 new stores by March 2029.
- Who
- Lenskart, an eyewear retailer.
- What
- Has filed for IPO after building significant market share, expanding, and investing in vertically integrated operations.
- When
- Founded in 2008, with significant expansion in recent years.
- Where
- Primarily in India and expanding internationally, particularly in Asia and Europe.
- Why
- To grow and solidify its market position by leveraging a hybrid strategy.
- Founded
- 2008
- Online launch
- 2010
- Offline stores in India
- 2,067
- International revenue share (FY25)
- 40%
- Owndays acquisition
- 2022
- Meller acquisition
- ₹407 crore
- Planned new stores by March 2029
- 620