Archive · 30 Jan 2026
Farhan Akhtar's Excel Entertainment Focuses on Small Cinema
Farhan Akhtar's production company, Excel Entertainment, is known for making smaller, unique films rather than big blockbusters.
Their recent film, Boong, got a BAFTA nomination, which is a big deal.
Excel focuses on telling good stories and working with different genres and platforms.
They have the support of Universal Music and are doing well with films that appeal to niche audiences.
Farhan Akhtar believes in staying true to creative storytelling rather than just making movies for big profits.
While they haven't had a huge blockbuster since 2017, their approach seems to be working well in today's film industry.
Excel Entertainment's film Boong received a BAFTA nomination for Best Children’s Film.
The studio focuses on diverse, content-driven cinema rather than blockbusters.
Excel has backed films like Fukrey, Gully Boy, Mirzapur, and Made in Heaven.
Universal Music's investment has provided Excel with deeper pockets and global reach.
Farhan Akhtar emphasizes storytelling over commercial pressures.
- Who
- Farhan Akhtar and Excel Entertainment
- What
- Focus on diverse, content-driven cinema and BAFTA nomination for Boong
- When
- Recent developments and BAFTA nomination
- Where
- India and international film circuits
- Why
- To support storytelling and build credibility in the industry
- Studio
- Excel Entertainment
- Notable Films
- Boong, Fukrey, Gully Boy, Mirzapur, Made in Heaven
- BAFTA Nomination
- Boong for Best Children’s Film
- Recent Investment
- Universal Music's stake in Excel Entertainment
- Target Audience
- Multiplex viewers and niche audiences
- Production Philosophy
- Content-driven, mid-budget cinema
- Last Major Blockbuster
- Raees (2017)