Archive · 16 Sep 2025
Former Astros GM Eyes Soccer Expansion in Europe
Imagine a smart baseball executive named Jeff who got in trouble at his old job.
Now, he's using his skills to run soccer teams!
He has teams in Mexico, Spain, and France and is looking for more in Europe.
Jeff's company, Blue Crow, uses data to find good players and make money.
Some other groups who own multiple soccer teams have had trouble lately.
Jeff is getting money from some of the same people who invested in the Astros before, and he's excited about what they're building!
Jeff Luhnow is looking to expand Blue Crow Sports Group's soccer investments in Europe.
Blue Crow currently controls soccer clubs in Mexico, Spain, and France.
Luhnow was formerly the general manager of the Houston Astros.
He co-founded Blue Crow in 2021 after leaving baseball.
The company focuses on using data analytics in soccer.
- Who
- Jeff Luhnow, former Houston Astros GM.
- What
- Is planning to expand Blue Crow Sports Group's soccer club investments in Europe.
- When
- Interviewed on Monday.
- Where
- Focusing on Central and Eastern Europe.
- Why
- To build more valuable soccer franchises using data analytics.
- Subject
- Jeff Luhnow, former Astros GM
- Company
- Blue Crow Sports Group
- Current Clubs
- Mexico, Spain, and France
- Former Role
- General Manager of Houston Astros
- Reason for Leaving Baseball
- Sign-stealing scandal
- Co-founder
- Arvind Narayan