Archive · 17 Sep 2026
Singapore’s ReadSG Campaign Reopens Debate Over Making Reading Fun
Singapore has started a campaign called ReadSG to encourage daily reading.
It asks people to read for 15 minutes each day.
People can read during ordinary moments, such as traveling or waiting for a bus.
The campaign also uses challenges and rewards to make reading more appealing.
This approach treats reading like a habit that people can build.
But some people worry that too much focus on targets could make books feel like homework.
Others think targets can help people discover books they later enjoy.
The bigger question is whether people read because they are encouraged to or because they learn to love reading.
Singapore’s ReadSG campaign encourages people to read for 15 minutes every day.
The campaign presents reading as a habit that can fit into daily routines.
People are encouraged to read during commutes, while waiting for buses, or with morning coffee.
The wider initiative includes challenges and rewards to attract participation.
The campaign raises questions about whether reading should be driven by targets or personal enjoyment.
- Who
- Singapore and the ReadSG campaign.
- What
- A campaign encouraging people to read for 15 minutes every day through daily routines, challenges, and rewards.
- Where
- Singapore, including settings such as commutes, bus stops, and morning coffee routines.
- Why
- To encourage reading as a regular habit and make participation attractive.
Structured Reading
Reading For Enjoyment
Role of targets
Structured Reading
Daily goals such as 15 minutes can help people establish reading as a routine and encourage participation.
Reading For Enjoyment
A strong focus on targets may make reading feel like an obligation rather than an enjoyable activity.
Why people keep reading
Structured Reading
Challenges and rewards can attract people to reading and help them begin the habit.
Reading For Enjoyment
People may become lasting readers only when books become something they would miss if they stopped.
- Campaign
- ReadSG
- Daily target
- 15 minutes of reading
- Approach
- Reading is presented as a habit that can fit into everyday life.
- Suggested moments
- During a commute, while waiting for a bus, or with morning coffee.
- Participation tools
- Challenges and rewards
- Central debate
- Whether reading is best encouraged through targets or through enjoyment of books.